Saudi Market Research Data Collection Company

Delivering high-quality data collection, fieldwork management, and research operations across Saudi Arabia, GCC and beyond.

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800K+Interviews delivered
8K+Qualitative units
5K+Projects delivered
9+Cities with interviewing teams

About iFieldPro

A fieldwork partner with deep local experience

Our team combines domestic and global expertise, built on long-standing relationships with clients, service providers, manufacturers and research agencies.

The team averages 15 years of experience across Saudi and MENA markets.

We work to global standards at every fieldwork stage and use international platforms, including Nfield and STO.

We communicate proactively with client services, project management, IQC teams and end clients.

VISION

Vision

To become the most trusted source of data collection in the region, empowering clients to make confident, data-driven decisions through precise, innovative and ethically collected market intelligence.

We bridge the gap between people and brands, delivering authentic consumer insights that shape better products, services and experiences.

MISSION

Mission

To deliver high-quality, precise and ethically collected data using advanced research methodologies. We partner with our clients to turn raw information into insights that support smarter decisions, stronger strategies and sustainable growth.

High quality
Precision
Professional ethics
Sustainable growth

How we run fieldwork

The project lifecycle from brief to validated data

Field planning – pre-launch plan

11 systematic planning steps

Read the field brief note and questionnaire
Seek clarifications from the research team
Open the project folder
Review the questionnaire, cards and stimulus
Plan productivity targets
Calculate manpower requirements
Agree the quality check plan
Schedule material preparation
Schedule the briefing
Schedule fieldwork
Agree the data sync plan

Fieldwork planning – pre-launch activities

10 operational setup steps

Assign the project lead (field executive or above) for each survey location, plus the field supervisor
Prepare the briefing checklist with the field executive
Prepare the field budget with the field executive
Clarify every instruction on the questionnaire
Supervise material preparation
Supervise the Arabic translation
Supervise sampling and area selection
Supervise quota preparation
Supervise interviewer selection
Supervise supervisor and part-time staff selection

Briefing and trial protocols

Interviewer readiness and compliance

All interviewers briefed in person by Field Managers; supervisors and back-checkers briefed by Project Executive
Separate briefings for each phase of projects with trial pilot interviews conducted individually under supervision
All agreements documented and shared for consistency; signed Confidentiality Agreement required before fieldwork starts
New interviewers conduct at least two trial interviews before they are allotted quotas

Fieldwork launch and monitoring

Execution and continuous quality checks

Daily quota tracking, scheduled accompaniment, and live reporting to PM and client services
Data validation outlier checks (LOI, odd hours, duplicate GPS, straight-lining, and silent listening)
Customised back-check (30%) by independent validation auditors
Real-time issue management and risky interviewer identification

Data validation and quality reporting

100% verification and close-out

100% data checking and cross-project duplicate checks
Summary call-back reporting and RAG project status reports
Comprehensive field completion report and quality index reporting
Zero tolerance policy enforcement for substandard quality

Sectors we cover

Deep expertise across key sectors with specialized data collection capabilities.

Healthcare and pharma

Automotive

Banking

Airlines, Airports and Touristic Destinations

Government and public sector

Coverage across Saudi Arabia

Main cities of Jeddah, Riyadh and Dammam, plus provincial and rural cities. Interviewing teams in Jeddah, Riyadh, Dammam, Abha, Tabuk, Makkah, Medina, Buraidah and Hail.

Field support office in Jeddah. Riyadh office to be launched soon. Supervisor teams in Dammam, Madina, Abha, Tabuk and Buraidah. Gulf and wider Arab markets are covered on request.

JeddahRiyadhDammamAbhaTabukMakkahMedinaBuraidahHail

Our wider team

150+Field interviewers

12+Moderators

10+Supervisors

30+Recruiters

10+Translators

Facilities we have access to

CLT halls in hotels

CLT halls in public venues

Fully equipped FGD venues

Fully equipped client observation rooms

Quality control and assurance

Quality principles

A systematic approach to quality, applied from the first stage of the project lifecycle. We measure interviewer work and apply zero tolerance policy for substandard quality.

Meet client expectations through high-quality service, close collaboration and full visibility of every stage of fieldwork.

Collect the right data first time, every time, and deliver to the agreed timeline and field budget — flagging any risk to client services early.

Comply with the quality standard set for each project in the field order.

Maintain high satisfaction ratings from both the research team and end clients.

Operate as one system and one team across all iFieldPro offices.